Financial Selling Services

Question: Discuss about theFinancial Selling Services. Answer: Introduction I would say bravo to the seller of margin account captured in Video #3. He shows an outstanding communication skill, interactive personality, situational dominance, Customer-oriented interaction, self-organized, and empathy as compared to the seller of insurance policy in video#1 who lacks several traits of a good seller. The seller in video#1 makes a poor introduction; he goes back to the company history after commencing the discussion on the customers issues. Likewise, he fails to convince when asked why the customer should forego the policies offered by the competitors and by his. The seller lacks information on other insurance policies in the market. Conversely, the seller does not dominate the conversation with the client because he cannot offer satisfactory answers to the questions asked. He concentrates a lot on the data instead of the impact of the policy on the lives of the customer and his family. In video# 3, there is an excellent introduction and familiarization process. The seller asks the customer about her experience with the CIBC bank and why she was dissatisfied with the services offered. He then uses the weaknesses gathered to explain why his bank is the best. In short, he is keen to the customers problems, provide satisfactory answers and shares the information on his laptop with th e client. Video #1: How to Change the Script to Enhance the Client Interaction / Presentation First, the seller should concentrate on the customers issue rather than being sales oriented. I would gather enough information about the customers well-being and activities of the day. Second, the seller needs to familiarize with the customer by concentrating more on the policy that the customer needs and provide several policy options. Third, I would research on different policies offered in the insurance industry and convinced the customer that we are the best in the market. Lastly, it would dominate the conversation although ensuring that the environment is interactive enough. Besides, I would offer by business card to the customer at the end of the session instead of at the beginning. References YouTube. (2016). Insurance Policy- Video1. Retrieved from https://www.youtube.com/watch?v=E1D730psPi0feature=youtu.be YouTube. (2016). Margin Account-Video 3. Retrieved fromhttps://www.youtube.com/watch?v=4o5PxTDeoiEfeature=youtu.be